Because you don’t have extra support from your team or a business associate communicating with clients you have to that much more personable. You have to play all the roles of a small UX or design firm by yourself. So while producing great flow charts, mockups, and working prototypes is important, so is making your client feel like you are being attentive to their needs. What i have noticed is that getting your client on video conference or on the phone early can show them that you are making the extra effort to communicate with them, especially when working on small websites promoting only one person, product, or service. So now that you have established your pathos with the client let’s move on.